Join me as I chat with Chris Sanderson this week about marketer/advertiser facing issues.

What does Chris think about the recent Commission Junction scandal and all the hoopla surrounding trademark bidding? Don't miss this episode as Chris provides marketers with tips on how to make decisions about affiliates and trademarks and updates us on the international affiliate marketing scene from the other side of the globe.

00:00 - Introduction
00:17 - Chris on face-to-face meetings in Vancouver versus a life of e-relationships
00:36 - Chris on the recent Commission Junction affiliate-employee debacle
01:39 - What can CJ employees actually see (in the data/network) when working day-to-day at CJ
03:16 - Trademarks, affiliates and search engines
04:05 - How can marketers make decisions about affiliate's use of trademarks/brands in search strategies
06:01 - When should marketers cut bait and purge affiliates? Should you purge affiliates or put energies into training?
07:51 - Chris on the international affiliate marketing scene
09:00 - Closer

Click PLAY button or "download" below.

Posted by Editor on April 2, 2006 09:39 PM

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