ARELIS is a software program that helps you to build a business network (link partners) quickly and easily.
December 06, 2006
Shmuel Tennenhaus Offers Plan for Iraq
Once affiliate manager, blogger, recent reality show hopeful and now (I hear) reality show producer Shmuel Tennenhaus offers up his suggestion for putting together a new, improved and peaceful Iraq.
Join me as I chat with Chris Sanderson this week about marketer/advertiser facing issues.
What does Chris think about the recent Commission Junction scandal and all the hoopla surrounding trademark bidding? Don't miss this episode as Chris provides marketers with tips on how to make decisions about affiliates and trademarks and updates us on the international affiliate marketing scene from the other side of the globe.
00:00 - Introduction
00:17 - Chris on face-to-face meetings in Vancouver versus a life of e-relationships
00:36 - Chris on the recent Commission Junction affiliate-employee debacle
01:39 - What can CJ employees actually see (in the data/network) when working day-to-day at CJ
03:16 - Trademarks, affiliates and search engines
04:05 - How can marketers make decisions about affiliate's use of trademarks/brands in search strategies
06:01 - When should marketers cut bait and purge affiliates? Should you purge affiliates or put energies into training?
07:51 - Chris on the international affiliate marketing scene
09:00 - Closer
Join me as I chat with Chris Sanderson about hard-hitting, affiliate-facing issues (part TWO will focus on affiliate manager-facing issues) and occasional light hearted social commentary on Super Bowl and the very North American concept of "tipping for service."
On the more serious side, Bankok-based Sanderson points at recent backlash and predicts more changes coming from search engines like Google as, he says, "affiliates are losing site of the fact that they are trying to present information to the consumer not just about pushing more and more pages onto the Internet just to get search engine results."
What are Sanderson's perspectives on affiliate trademark bidding in search engines? What about affiliate marketing on an international scale and, in particular, Asia and Australia? Tune in via streaming or download MP3 today!
Want instant notification of Part TWO's release? No problem just click here.
00:00 - Introduction
00:44 - Who is AMWSO?
02:40 - Chris comments on his travel woes
05:35 - Chris rants on the Seahawks recent loss & tipping
06:57 - Affiliates and search marketing
09:58 - What does the future look like for affiliates -- what should they be looking at (new strategies for success)?
12:29 - Why all the affiliate & CPA networks?
Patrice Colancecco Milligan
What's it like to be an affiliate manager in 2006... having watched the industry grow since its inception? Click play below for Part Two of my candid interview with Patrice Colancecco Milligan recorded recently at January's Affiliate Summit 2006.
0:00 - Introduction
0:31 – What are the biggest challenges of being an Affiliate Manager (AM)?
1:32 – What are the myriad of things an AM does?
2:15 – Patrice askes Jeff to demonstrate that he has a pulse
4:35 – The importance of critical thinking in our industry
Click Play to Stream
or
iPod Users: This series is also available at iTunes.
Patrice Colancecco Milligan
What's it like to be an affiliate manager in 2006... having watched the industry grow since its inception? Click play below for Part One of my candid interview with Patrice Colancecco Milligan recorded recently at January's Affiliate Summit 2006.
0:00 - Introduction
0:37 - Who is Patrice and what's her background?
3:04 - Patrice comments on affiliate marketing skills and their value to a company
3:17 - How affiliate managers command respect of internal colleagues
3:39 - Patrice responds to her controversial comments here regarding the need for affiliate networks and the semantics of "affiliate"
6:26 - The advantages of working "direct" with affiliates and/or working creatively with affiliates
9:05 - Patrice comments on her company's unique "team approach" to search and affiliate marketing
11:07 - Advantages of a team approach to performance marketing/advertising (diminished internal competition)
12:10 - How an interdisciplinary team approach actually works
Click Play to Stream
or
iPod Users: This series is also available at iTunes.
I love Seth, he rocks... okay the Big Moo wasn't the greatest, too much randomness, but other wise Seth rules, so when I stumbled upon Squidoo some months back I just HAD to sign up as a Beta User.
It probably has not come to very many folks' attention that I haven't been blogging (or commenting) recently. So it may not be news that I am blogging again. But here's what I want to say - there is room in this industry for a plethora of ideas and business practices.
There are certain things that every AM has in his or her bag of tricks: a newsletter, a datafeed, and some contests. I love the idea of a newsletter even if only 4 people ever read them, and datafeeds should be mandatory, but the contests...how I hate them.
Japan is one of the countries that still gets me nervous when travelling there. It's not the food, it's not the flying, it's still something I can't quite pin point!
Next week, I'll be making the long journey from right to left (east coast to west coast) to attend CJU. I'm really looking forward to it. Many of my co-workers are making cracks like "Oh sure! That'll just be one big party!" or "Must be nice... on the beach in sunny California." Of course, I deny that the weather or the parties are why I like going. I usually respond with something along the lines of, "I'm looking forward to striking some new deals to breathe new vitality into the affiliate program." But that's not quite the reason why, either.
ARELIS is a software program that helps you to build a business network (link partners) quickly and easily.
Shmuel Tennenhaus Offers Plan for Iraq
